Assorted Archives - Page 2 of 6 - Sarah Deane Photography Studio Newcastle

My Photography Studio is Ten!

5 March 2021/0 Comments/in Assorted, Commercial, Portraits /by Sarah Deane

This month, March 2021 marks exactly ten years of my Newcastle Photography business having set up in March 2011. Happy birthday to my beloved studio! I am thrilled to still be here, proud of what I have achieved and so grateful for all my clients and the relationships I’ve grown over the last decade.

The biggest thanks goes to all my clients who have worked with me, I have celebrated a few of you on a showreel animation shared below. Unfortunately the showreel would have been too long to mention all my clients so I drew from a hat. Every client big or small, gave me the fire to drive this business through many ups and downs and the opportunity to work everyday on something I love.

In the beginning.. the 1980’s

My inspiration for photography came from my parents who in the early 1980’s had a darkroom in our attic with a vintage Gnome enlarger and processing kit found at a jumble sale. Just like this one below.

Photography in a dark room with a gnome enlarger

My father had always owned a film SLR camera (single lens reflex-means you can take the lenses off to change them) and been influenced by his own father’s love of photography, travelling down though the generations to me. This is a photo from the 1990’s of my dad with my grandad winding on the film and no doubt chatting about his Pentax which, has been passed down and sits on display at my studio.

In the words of Public Enemy, Nineteen Eighty Nine!

A big year for me! I learnt to drive and whilst studying art at A-level, I was bought my very first SLR film camera for my 17th birthday. It was a Practika from Bonsers on the Bigg Market in Newcastle’s city centre. The school art teachers gave the 6 form art students the use of a stock cupboard where we set up a dark room and learnt the traditional processing and printing methods. This is where the love of photography magic began and this is me that very year, sat on my door step in Heaton, wearing the red converse that I passed my driving test in.

Portraits taken in Newcastle by Sarah Deane photography studio

The Leap, 2011

In March 2011 I took the plunge, leaving a wonderful job, a kind boss and an ace team to set up my own photography studio. I remember my hand was shaking when I handed over my notice letter and I felt really sad to go. But I had a burning desire to take this risk and do something that had been in the back of my mind. I was to turn 40 the following year and wanted to achieve a goal to start my own business before I hit this milestone. Pic below is me (in black sandals) with the ND Creative team I left behind in Horsley.

The Journey

I was a single parent at the time and had brought my daughter up on my own firstly in London then in Newcastle. It had been a big journey, the first step was studying for a Graphic Design Degree hons at Camberwell College of Arts when my daughter Daisy was young. Then later my photographic career really took off at Venture Portrait Studio after a move to the North of England to Newcastle in 2002.

It had been a steep learning curve from the start, with freelancing and tough competition in London and feeling I was catching up with those who hadn’t taken time out to have children. I also had the tricky negotiation of managing life, home and work as a lone parent. But this didn’t hold me back, instead it made it me more determined to succeed, for the both of us. Because if I didn’t, quite frankly we were up sh*t creek without a paddle.

Photography Business Training

When I set up my business after working in studios since 2002 in both portraiture and advertising I felt diversely experienced in photography and well prepared to manage projects and work flow. However I knew little about running a business and so signed up for a local scholarship scheme that supported start ups in digital media. Middlesborough University’s Digital City offered courses and funding for digital businesses such as Photographers, Graphic Designers and Website Designers so I placed myself on the long waiting list. Simultaneously I signed a contract for a studio in Kingsland Church, Byker a building converted into artist spaces for the local creatives, first a small then later that year a double space as you see below.

Sarah Deane 2011 Newcastle Photography Studio

The Digital City project had limited numbers and a tough application process with a presentation interview. It was nerve wracking standing in front of a silent panel of faces with my business proposition on powerpoint, but I had my passion and drive, a branded website, a smart studio space, my business plan well mapped out and I felt my position was strong. My determination won me a place and both the course and the studio lease began in March 2011 in perfect synchrony, so luck was on my side! I received enlightening workshops, the most wonderful mentor, Keith Moss and excellent training on all areas of business management and planning that I still refer back to now a decade on. The image below of me was taken in a class workshop he ran at a North East wedding venue. For more information or to sign up to Keith’s Photography Mentoring, you can visit his site here

Sarah Deane on mentor Keith Moss workshop 12

Disaster and my first adaptation

Two months into my business launch and training, my father became ill and died very suddenly of heart failure. The shock and grief was unbearable as he had just turned 60 and was fit and healthy. I had to pause everything I was working towards for a moment to focus inwards and work out how to cope. Only weeks before this he had bought me an upgrade of my very basic Nikon D70 to a more professional Nikon D300 camera in support of my venture. This is what drove me to return to my studio. I knew he’d have been really proud of me if I could make it a success.

I printed a huge poster for my studio wall with the word Believe from a set of photos I took at the Hoppings Fairground on Newcastle town moor in 2010, somewhere that had lovely hook-a-duck memories for me as child. This positive message helped though the private teary moments and kept me focussed for years. There is added tongue in cheek as this is the Freak Show telling believe in ‘Remo the 2 headed fox’ and giants that ‘must be seen’. If you believe in that well you’ll believe in anything! And other excitingly news you can actually believe, you can have your very own Hoppings Fair Photo Print along with others on my Fine Art Print shop here

And now

So ten years on from that moment where I threw caution to the wind and set up Sarah Deane Photographic, I now look back at the 2011 me and think ‘ooh goodness, it’s so bloomin risky!’ It was really only until year 8, after two studio moves, three websites, two student internships, one teaching at summer school, one rebrand, one marriage (I’m now Mrs Bell), one award and several hundred shoots later that my thoughts changed. I went from thinking ‘I’ll just keep trying it out and see where it takes me’ to ‘I’m really doing this, I’ve really succeeded!’

My 2nd studio space (image below) at Clavering House has been fundamental to my success with a move to central Newcastle in 2014 and a more established identity. This helped excel my business hugely and I’m still there now. I love the building, the team that run it and the location is so convenient for my clients. I smile every time I walk into my while painted underground cave!

sarah deane photography studio newcastle

Then in 2020 after so many ups and downs and adaptations to fab and not so fab years, the pandemic hit! It meant a temporary halt to all work in spring and to my summer exhibition ‘Peckham Loves Me 2020’. This was a project marking a return to the places I captured in 2000 for my degree show at Camberwell College. More info on the Peckham project can be seen on this blog here and it is 100%, to be continued!

For highlights of my decade you can see some some amazing experiences on my blog, just click on the live links; 2012 sees me teaching summer school at Goldsmiths University, 2013 brings Thames TV to film Take Me Out in my studio and shooting for TK Maxx on a moving metro the same year.

More 10th anniversary work will be live on a pandemic friendly, virus free, virtual exhibition coming later this month! Watch this space…

Silverbean Office Interiors Photography

25 February 2021/0 Comments/in Assorted, Commercial, interior design photography /by Sarah Deane

Last Autumn just before Lockdown No3, I completed an Interiors Photography shoot for affiliate marketing agency, Silverbean, PR agency, North and paid marketing agency, Ortus an impressive global marketing collective in Newcastle upon Tyne. The Silverbean team had recently moved into a beautiful new office space in Brinkburn Street, Byker close to the quayside and city centre. It was a really windy day with blue grey patchy skies, crunchy brown leaves and that dreamy warm pink/orange light that September brings.

The building is steeped in local history with traditional typefaces and exposed iron girders marked with ‘Iron Works Ltd’ proudly affirming its North East industrial location. The bold metal structures, exposed imperfect brickwork and polished wood floors are a stunning office setting together with plants bringing colour, softening sharp corners and adding warmth to the interior space.

Hannah Strong, Head of Marketing at Silverbean and sister agency AGY47 invited me for a meeting after a LinkedIn recommendation pointed her my way. We discussed the company objectives in line with brand photography then had an enjoyable scout about the building assessing light and points of interest whilst I offered some creative input.

I was wowed by the light, the colours and textures together with the simplistic and spacious interior design of the building. The communal areas were warm and inviting suggesting a friendly, fun and unified team despite many staff off site temporarily working from home. My post visit proposal to the team offered a dual approach tailored for each brand and sample imagery to demonstrate my portrait, interiors and documentary photography style.

The Silverbean space was an absolute Newcastle Photography treat, the type that makes you proud of North East industry, past and present. 166 Brinkburn Street is simply bursting with character blending its historic and modern charm perfectly with Scandi furniture, giant palms and a burgundy pool table to boot! There was even Reggie, a pupppy King Charles Spaniel happy to model, adding yet more warmth and playfulness to these Office Interior Design Photos.

Once used for traditional industrial manufacturing, this creative commercial workspace now generating marketing ideas and online technology is the perfect environment for my own creative Commercial Photography. Where old and new meet in unison and the people within it absolutely do…

Northern Stove Log Burner Photography

5 February 2021/0 Comments/in Assorted, Commercial, interior design photography /by Sarah Deane

Who’s feeling chilly? ME!

This January was exceptionally cold, in fact it was the coldest January in ten years, I really felt it! This February is much the same and more snow is on its way. It’s been so cold I have even discovered usb chargeable hand warmers which have been life changing, especially on early morning dog walks. But it’s not hand warmers of the pocket variety I’m wanting to shout about, it’s something much more exciting than that. Here is a ‘before’ shot to keep you guessing!

This winter we welcomed into our home a new friend, a working-from-home treat and an absolute saviour in fact! All this in the form of an amazing Woodpecker Log Burning Multi-Fuel Stove installed in our living room last month. This warmed our hands, toes and our heat greedy pooch dog who is currently living her best life! Her face looks sad, but she’s happy as Larry! (btw.. does anyone know who Larry is?)

Newcastle Photography of interior design and log burner installation 5

The wonderful Newcastle based Northern Stove did a fantastic job of installation, they were friendly, extremely tidy and respectful with noise, important when working from home. Jonny came initially to measure up, gave great advice on approach and finishes followed up later by Jonny’s Business Partner Scott and Andy coming to install the Log Burner.

They kindly checked in with us for decisions on intricate design details like the size of the opening in relation to the stove size, brickwork and hearth width. They even added a bird guard on our chimney top as having never been on our roof, we didn’t realise it was missing.

The chimney breast was to be knocked out to expose the brick work, which has a 90 year history having being laid in 1930! A slab of rough cut limestone was to be our hearth so I braced myself for the dust but there was none! This was due to fab gizmo which sucked it all out and shot it out the window. Bingo! Here is Northern Stove’s Scott discussing the preferred height of the opening during installation for you to see their slick operation.

Newcastle Photography of interior design and log burner installation1

The brickwork was intact and worthy of a clean up and just look at the great job Northern Stove’s Scott and Andy did! The whole job of knocking out, cleaning up, stove installation to current regs including chimney lining and alarms fitted took less than two days. We were so happy with the work I thought it worth shouting about the team on here.

Photography of interior design and log burner installation in living room in Newcastle 8

Once the painstaking job of sitting watching plaster dry for a week was over, (visually unfinished things like this drive me potty) the final touches of paintwork could be completed in this newly refurbished room.

The theme was traditional materials reflected by the main focus, our cast iron and steel Wood Burning Stove together with colours green and gold. For soft furnishings I wanted natural materials such as leather, cotton, sheepskin and wool adding comfort and texture. Having grown up on dairy farms I have a great sentiment for cattle so my cow skin is absolute fakery from Wayfair!

I’ve included a few before and after pictures as we replaced the carpet with a wood floor oak finish and painted the walls with Little Green’s calming Sage Green on recommendation from a friend (thanks Paula) who is also bonkers for interior design.

I’d really gone to town with the design details selecting woven fabrics, mat ceramics and check out my gold pot with bird feet below (thanks Lisa) with the intension of capturing Interior Design Photography incorporating the burner too. This felt particularly relevant as currently I’m splitting my time between studio and home during this pesky pandemic.

Newcastle Photography of interior design and log burner installation in living room in Newcastle

Newcastle Photography of interior design and log burner installation in living room in Newcastle 8

I bargain hunted, scouring the internet finding vases, sheepskins, baskets and cushions from Dunelm, (check them out and you too will find the nuggets) floor lamp from Next Home (this was the big spend), leather butterfly chair from Ebay, a second hand chair (an upholstery project draped in a sheepskin for now) from St Oswald’s Charity shop, wool rug from Benuta and 4 old wooden fruit boxes from a skip in Newcastle (I have absolutely no shame) which all were ace pieces to capture. Our 1950-60’s chandelier I bartered and bought in an antique shop in Hexham.

Photography of interior design and log burner installation in living room in Newcastle 9

Along with many things old and recycled, I added a brand spanking new piece of art, a shiny new Heart Break Mirror that was designed by Patrick Schmidt who is a friend and a London based illustrator so feel free to click on his name to whizz over to his website where you can see the work he creates along with his online shop. I am a big fan!

The black pen drawn illustrations in frames are non other than Jim Moir’s portraits of Bob Mortimer drawn for FHM many years back before it went into administration, they make me smile daily at their silliness!

The theme for this room was natural materials, comfort and warmth so hopefully when you look at these images you’ll feel the glow from within! It’s now time for my tea break so fitting with the theme of traditional and natural materials such as glass, cast iron and timber, I’m adding porcelain to the list with this tea set from Oliver Bonas. Tea, a big softie (my Frenchie pup) and a cosy wood burner what’s not to love with this incredible comforting combo?

Interior design photography Newcastle with frenchie sitting by the fire

Newcastle Photography Charity Face Masks

13 August 2020/0 Comments/in Assorted, Commercial, Portraits /by Sarah Deane

One of the first photography commissions I was asked to do after lockdown eased was so perfectly fitting for current times! A face mask product shoot for local Newcastle based charity Clothe & Feed, no less! Rob Turnbull the charity’s founder got in touch and needed various portrait photos of their new handmade mask range on models ranging in age, cultural diversity, sex, size and height.

It was a particularly fun and interesting shoot as Rob handed over a good deal of creative direction of the portrait and product photos to me, so I made it all about the colour! The brief was to create eye-catching block colour backdrops ie boxes of colour with a masked model within and we agreed the shots should show a little character to add personality to the product. We wanted a ‘something for everybody’ vibe!

Having chosen a colour scheme for the Colorama backdrops, (pumpkin, leaf, forget-me-not, buttercup-all the plant colours!) when the models arrived dressed with a box of beautifully made masks, I paired mask fabrics to their clothing and a background colour. It was fab to get the creative juices flowing! A particular favourite colour combo of mine is orange and blue (opposites on the colour wheel therefore perfectly matched) and so this was to be the strongest theme for the photography throughout. Particularly as Charity Masks logo is blue and all the funds go to North East not for profit charity Clothe and Feed, which has an orange logo. Just perrrfick!

The models Rob organised were absolutely incredible for many reasons, 1- they weren’t professional but performed as such, 2- they were giving up their time for a Face Mask charity that helps underprivileged parents and vulnerable children in Newcastle, 3- they looked fantastic, posed well and presented themselves beautifully in their own well thought out clothing and accessories. There is even a FOUR! They were all SO up for it! Such fun to work with and everyone left with a smile on their face. Big shout to the amazing Joan who was 91 and this was her first trip out of home in 4 months!

I was thrilled with the results and so here some some faves from the photography taken in my studio that day! To find out more, to support the charity or simply to stock up on what I’ve found to be the most breathable and comfy masks out of all I have tried, use the links above! Oh and…watch out for vending machines in Intu shopping centres coming soon!

YMCA’s Urban Mushrooms Product Photography

10 July 2020/0 Comments/in Assorted, Commercial, food and drink photography /by Sarah Deane

Growing For Good

You may remember seeing some interesting pictures of mushroom kits on my social media just before lockdown, it was a really fun and dynamic commission by YMCA Newcastle’s Calvin Bateson. Calvin is Marketing Communications Officer at YMCA Newcastle and he got in touch with me needing product photography at my studio in Newcastle for the Urban Mushroom project. Urban Mushrooms pioneers ethical and sustainable food production and provides jobs and training to disadvantaged young local people thanks to investment from Sage Foundation and Social Investment Business Group. Production was booming before lockdown and the team needed updated imagery for their website.

The enterprise has been developing it’s tried-and-tested approach to urban farming here in Newcastle with used coffee grounds to produce new, speciality hot pink oyster mushrooms to join their pearl-grey mushrooms in the fresh cap and grow-at-home kit product range. They’re also developing dried mushroom products along with a line of speciality powders and salts. Urban Mushrooms are also supplying ‘chog’ (or stalks) of the oyster mushrooms to Field and Forrest- a producer of vegan convenience food as a meat-alternative. Many of the products supply our local restaurants in Newcastle for high end dishes and creative menus.

Previous to this Urban Mushrooms product shoot, I had captured documentary images of the mushroom production, portraits of the youth employees and volunteers on the urban farm. The brief for me this time was to capture images of the produce and so Calvin arrived with a basket of the weird and wonderfully shaped, colourful mushrooms they grow at the YMCA Mushroom farm. Below are a select few images from the shoot that show the mushrooms ‘in situ’ of food prep, display and macro close up shots of the fungi as the main event! Just feast your eyes on this lot of fun-gi! Soon to be on the Urban Mushroom’s website.