So it’s the talk of the town! Clever old Greggs has thoroughly entertained everyone who has been gazing into Fenwick’s window this Christmas. The display is tasteful and colourful, celebrating 40 years of the iconic Christmas character The Snowman in 2018.
Greggs is situated directly opposite Fenwick and had the fabulous and playful idea of switching it’s front of shop signage to reverse when the crowds flocked this Christmas. So currently when you look in the window or snap with your phone, the Greggs brand is there shining brightly back at you, the right way around!
It surprises you the first time you see it, makes you chuckle and it feels a bit naughty! Greggs and Fenwick are great pals so it’s all above board and people are loving it, sharing across social media, shouting about it in the press and so it’s around a little longer than planned. Very clever advertising indeed!
So here’s where I come in….. Greggs got in touch with a really interesting and fun branding project to create a portfolio of lifestyle shots in a documentary photography style. The aim was to capture real imagery of their diverse customers in Newcastle city centre.
Whilst I was chasing people with their pasties in the rain up Northumberland St it would have been rude not to have got some of this beauty for their archives! As a documentary photographer I thrive on this type of shoot, and working for such an established well known North East brand makes me feel proud.
Many of you may have seen it either ‘in the flesh’ or even in the “RONIGAAAL” (Chronicle that is…) but those who haven’t you may like to see the effect in my photographs below. But those who plan to visit soon, please look away NOW!
Wowee! 2018 has been absolutely phenomenal! I can’t tell you how grateful I am that I have amazingly lovely repeat clients who are such a delight to work with such as Centre for Life, John Lewis, RTC North, Guide Dogs for the Blind and AHSN NEC and not to mention fab new relationships with Millie’s Cookies, Fentimans, The Helix and last (but certainly not least) Greggs (oh yes, oh yum)! There is not a day that goes by where I don’t thank my lucky stars for the success of this biz. Pardon my French but I bloody love it!
So with all this busy biz as you can imagine I have seriously needed a helping hand. When Emma Cheng, a Photography graduate from Leeds Arts University, returned to her native city of Newcastle this summer she got in touch asking for a intern position at the studio. I was delighted! Emma’s photography work is fantastic, beautifully executed with creativity, sharp graphic compositions and superb retouching and edit skills. Her work really stood out amongst the many emails of requests for work experience I receive from students and graduates.
Emma specialises in product photography and her eye is a fab match for mine. This studio in fact now has not two but FOUR very arty eyes!! So after a few months of training and learning the ropes over these Summer and Autumn months Emma has recently become my assistant on a regular freelance basis. Emma’s role currently supports me behind the scenes, helping edit my shoots turning around hundreds of raw images a day, as general studio assistant and will be supporting my clients when I take two weeks off in January 2019. As Emma’s role develops we plan to progress and promote the studio’s product photography together so please watch this space for updates and new work. You see now she is held captive in my basement studio at Clavering House in Newcastle city centre and I am certainly not letting her go!
Emma and I are having a great time getting to know one another, sharing a silly sense of humour, educating each other on ‘good old’ and exciting new editing techniques (I am a dinosaur) and old and new music and radio while we work- yes I like radio 4 Woman’s hour and she likes Kisstory and Radio 1! Emma is of tremendous support to me and and this year it feels celebratory, I’ve worked so incredibly hard on building my photography business, celebrating 8 years this spring, that she is the winning prize! I can’t tell you what a relief it is to be out shooting on location knowing my clients work is being edited with skill and care back at the studio by Emma. I am excited to see her how her skills excel, her role develops and how my business grows, so here she is….. introducing the delightful Emma, please give her a big wave and a giant smile!
The brief from the Mail picture desk was to capture Träkol’s shipping container exterior sat between the beautiful bridges together with the interior design and restaurant’s open fire cooking. I was given a list of dishes Tom Parker Bowles had sampled the previous week to be reviewed in the Sunday supplement Event magazine on Sunday 23rd September. Träkol’s dishes of Surf Clams, Octopus Ceviche, Osado Cooked Lamb, Pig Tails and the Half Pig Head feast were prepared expertly and presented beautifully by the chef for me to photograph. The dishes were such a beautiful mixture of textures, colours and garnish that a week after I booked to go experience it for myself. I was blown away by the flavours, atmosphere, service and the high quality of the food. I really recommend a visit starting with an ale by the Tyne, then after a night cap in Hawkers Market. The location and views are exhilarating! Hurrah for these canny new businesses in the North East, giving us amazing new experiences and something to feel proud, show off and shout loudly about!
This year has seen some big changes at my photo studio and the way I approach my work. As I am now non stop with corporate photography Monday to Friday I have restricted my weekend work and ceased wedding shoots altogether. It’s exactly where I aimed to be so I’m delighted and have celebrated with an updated logo to reflect my focus on Commercial Photography. This all celebrates 7 years in business which feels fantastic!
London based Studio hb who had designed my original branding were briefed to update the typeface to something very ‘me’. A new fresher tone of green has replaced the old and we have ridded of the black and dark greys and switched to a fresher cleaner white. The new font Bella Regular has a similar friendly, approachable and creative feel to the last, but with a new simplistic SD and circular icon. I love its newness and to me it represents progression and celebration that I am still here 7 years on! Hurray! The new logo is now stripped though my website, my marketing materials and up on my studio walls so have a gander and see what you think…
As well as my branding refresh I have refitted my beloved studio with a built in desk space beautifully designed and fitted by A. Lister Carpentry and Joinery, a local lady who knows her stuff when it comes to bespoke office creations in uneven underground whitewashed caves!
Clients often visiting my studio at Clavering House for portrait headshots, comment on how my photo studio looks like a house in Santorini, the bar in an early Star Wars film or an igloo. Whilst young visitors here for family portraits often ask ‘do you live here?’ as it is so cosy and homely. Thankfully there is time after work to go to my real home!
The studio space accommodates website product photography, headshot staff profiles, fashion and family celebrations whether Graduations, Wedding Anniversaries or Bumps and Babies now with even greater ease and I have space for another staff member too! I’ll be updating you on this fab addition soon.
My website has also had a revamp (yes I was VERY busy this June & July!) and has a whole new set of professional/corporate portraiture galleries, featuring Studio Headshots, Staff at Work, Meet the Team and on location portrait photography. I also have afab selection of performer profiles and model portfolio images. Check it out on http://www.sarahdeanephotography.co.uk/professional-portraiture/
So here are the before and after- from store cupboard in 2015 to a glorious space in its 2018 newness. I am loving it!