Any TK Maxx lovers in Newcastle will be hugely excited to hear it has a new mega store opening in the city centre on Thurs 28th Feb and to get people excited TK Maxx launched a PR campaign through McCann Manchester (the brains behind the award winning Aldi TV campaign) that needed its very own North East themed fashion photography. So where better to shoot than on the Metro?
The brief was so incredibly exciting yet the biggest technical challenge I have risen to. I was to shoot three models on a moving (yikes!!) & fully functioning train starting at Monument station. We were only allowed to use part of the carriage and on a circuit lasting an hour. So we crammed our 20+ strong team consisting of Fashion Stylists, Make Up Artists, Hair Stylists, Metro Security, Nexus reps, McCann’s Art Directors and Account Managers and Photography Assistants on to a rather perplexed carriage of passengers!
For any photographers reading this, you can imagine the light challenges were vast as no flash was allowed. We travelled in tunnels, under bridges and then through blinding natural sunlight creating a need to change camera settings at lightning speed with no time for mistakes.
The atmosphere was electric as everyone worked quickly with high spirits and the models held strong poses with stealth despite the motion of the carriage. The girls even managed a slick catwalk show in their heels. What stars!
A huge thank you to my team of assistants of Newcastle College students consisting of two amazing stylists Holly and Kate, and my ace lighting assistants Sam and Abby. Thanks also to Helen and Lauren for the make up, and to Newcastle College for lending them all for the day! What an opportunity for their portfolios!
The shots were released last week into North East media and here is the article in the journal;Â http://www.nebusiness.co.uk/business-news/latest-business-news/2013/02/07/tk-maxx-set-to-open-new-look-store-in-newcastle-51140-32761244/