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Branding, Website and Studio Refresh

This year has seen some big changes at my photo studio and the way I approach my work. As I am now non stop with corporate photography Monday to Friday I have restricted my weekend work and ceased wedding shoots altogether. It’s exactly where I aimed to be so I’m delighted and have celebrated with an updated logo to reflect my focus on Commercial Photography. This all celebrates 7 years in business which feels fantastic!

London based Studio hb who had designed my original branding were briefed to update the typeface to something very ‘me’. A new fresher tone of green has replaced the old and we have ridded of the black and dark greys and switched to a fresher cleaner white. The new font Bella Regular has a similar friendly, approachable and creative feel to the last, but with a new simplistic SD and circular icon. I love its newness and to me it represents progression and celebration that I am still here 7 years on! Hurray! The new logo is now stripped though my website, my marketing materials and up on my studio walls so have a gander and see what you think…

SD Photographic logo 2018

As well as my branding refresh I have refitted my beloved studio with a built in desk space beautifully designed and fitted by A. Lister Carpentry and Joinery, a local lady who knows her stuff when it comes to bespoke office creations in uneven underground whitewashed caves!

Clients often visiting my studio at Clavering House for portrait headshots, comment on how my photo studio looks like a house in Santorini, the bar in an early Star Wars film or an igloo. Whilst young visitors here for family portraits often ask ‘do you live here?’ as it is so cosy and homely. Thankfully there is time after work to go to my real home!

The studio space accommodates website product photography, headshot staff profiles, fashion and family celebrations whether Graduations, Wedding Anniversaries or Bumps and Babies now with even greater ease and I have space for another staff member too! I’ll be updating you on this fab addition soon.

My website has also had a revamp (yes I was VERY busy this June & July!) and has a whole new set of professional/corporate portraiture galleries, featuring Studio Headshots, Staff at Work, Meet the Team and on location portrait photography. I also have afab selection of performer profiles and model portfolio images. Check it out on http://www.sarahdeanephotography.co.uk/professional-portraiture/ 

So here are the before and after- from store cupboard in 2015 to a glorious space in its 2018 newness. I am loving it!

Clavering house basement converted to photo studio

 

 

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Sage Group Treasurer John Swift

This month’s edition of The Treasurer features local Sage Group’s John Swift. Think Publishing in London who manage the design asked me to capture John at the impressive Sage building in Newcastle to assist the copy. The portraits were to reflect a relaxed and professional John with a variety of posed and in a natural working environment for a centre spread and cover option.

The challenge of corporate portraiture is finding good sources of light and making sure that the subject is relaxed. Commercial portraits need show the individual to be approachable and professional and reflecting character can also be a great addition to the image. John was really genuinely jolly and a willing subject which made the shoot run smoothly and enjoyably. The setting offered so much natural light that there were several options for backdrops and a few incorporating the strong Sage branding. Some shoots are tricky but this really was a dream! See the results below currently on The Treasurer website.

John Swift Treasurer SageJohn Swift Treasurer Sage portraitsJohn Swift Treasurer Sage 057John Swift Treasurer Sage 035John Swift Treasurer Sage 005

Crabtree of Gateshead Product Photography

Crabtree of Gateshead is one of the world’s foremost manufacturers of quality metal decorating presses and coating machines. They have an impressive factory on the Team Valley that produces incredibly sophisticated machines that apply the decorative coating to metal surfaces.

The photography brief was to show the breadth of their machine client base and the type of coatings that can be applied to various shapes with professional product photographs. The images are to be used for a future exhibition and for display around the North East premises. This was an extremely colourful and enjoyable photo shoot, with many of their client’s recognisable brands that we see in our kitchen cupboards. I was so pleased to be chosen as their product photographer and i shall look forward to more work with them in the future!

To find out more about their work please visit http://www.crabpress.co.uk and look below to see my studio product shots.

crabpress client printed tin productscrabtree of gateshead studio product photos

Solutions Recruitment Meeting Rooms

Solutions Recruitment moved premises last autumn to The Yorkshire Chambers, a beautiful Victorian grade II listed building on Pilgrim Street in central Newcastle. As I regularly shoot portraits for the company’s ever growing team of 40+ staff they commissioned me for promotional imagery of the meeting rooms for general hire.

With a fresh new refurbishment retaining original features it was a spectacular piece of architecture to photograph. The images needed to illustrate the grandeur in a corporate context so I adjusted the camera to filter out the tungsten’s orange light giving the imagery a cool blue tone.

The company has also recently had a rebrand together with a website refresh so for anyone looking for impressive meeting spaces (or even considering a career move!) it might be worth looking at their website on this live link http://www.solrecruit.co.uk

solutions recruitment new offices newecastleSolutions Recruitment Meeting Rooms 700pix 052solutions recruitment offices to hire in newcastle

Take Me Out! Thames TV comes to the studio

Well this was particularly exciting having a film crew in my studio! ‘Take me Out’ came to here to film Chris a model from Newcastle, one of those brave (and maybe slightly insane) men who put themselves up for a pop at the ladies, a bit of Paddy loving and a potential trip to ‘Fernandos’… (hmmm me thinks it might have another name…)

So here is where I come in.. I was the photographer who was simulating the model shoot with Chris. It was a huge laugh and actually I shot for real whilst being filmed and captured some pretty nice shots, so below are a few behind the scenes and the portfolio I captured for Chris on set.

The programme screened before Christmas and yes I was on that massive screen as the ladies contemplated…  “no likey, no lighty……” but blink and once again, you’d miss me!

take me out thames tv at the studio v3

chris thames tv take me out photo shoot