So it’s the talk of the town! Clever old Greggs has thoroughly entertained everyone who has been gazing into Fenwick’s window this Christmas. The display is tasteful and colourful, celebrating 40 years of the iconic Christmas character The Snowman in 2018.
Greggs is situated directly opposite Fenwick and had the fabulous and playful idea of switching it’s front of shop signage to reverse when the crowds flocked this Christmas. So currently when you look in the window or snap with your phone, the Greggs brand is there shining brightly back at you, the right way around!
It surprises you the first time you see it, makes you chuckle and it feels a bit naughty! Greggs and Fenwick are great pals so it’s all above board and people are loving it, sharing across social media, shouting about it in the press and so it’s around a little longer than planned. Very clever advertising indeed!
So here’s where I come in….. Greggs got in touch with a really interesting and fun branding project to create a portfolio of lifestyle shots in a documentary photography style. The aim was to capture real imagery of their diverse customers in Newcastle city centre.
Whilst I was chasing people with their pasties in the rain up Northumberland St it would have been rude not to have got some of this beauty for their archives! As a documentary photographer I thrive on this type of shoot, and working for such an established well known North East brand makes me feel proud.
Many of you may have seen it either ‘in the flesh’ or even in the “RONIGAAAL” (Chronicle that is…) but those who haven’t you may like to see the effect in my photographs below. But those who plan to visit soon, please look away NOW!