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Dylan Thomas, Love the Words

So here is another set of images recently captured for my London based client Studio hb who specialise environmental graphics for exhibition spaces. The exhibition is a recently refurbished permanent exhibition at the Dylan Thomas Centre in Swansea. It is fully interactive with touch screens, spy holes, neon, sound and projections together with beautiful typefaces, a minimal colour palette and cartoon-like illustrations.

The designers have chosen to create a space that is low lit, playful and intriguing and so my environmental photography needed to capture this atmosphere and the design details. The photographic brief was to document the main elements of the environmental design, much like the David Bowie is and Olympic Journey 2012 exhibition where I photographed close ups on print finishes and materials, video projections, text and creative interactive elements.

Photography tips. How to!

How do you shoot correctly exposed images in low light exhibition spaces?

So to give advice on how to capture an exhibition in this type of a low light environment, because the subject matter is stationery you can take down your shutter speed really low without any risk of movement blur providing you use a tripod. So a tripod is a fundamental bit of kit for this type of shoot. The ISO can be anything up to 1600 and maybe higher to 2500 with a camera body that copes well in low light but mainly use a tripod so you can maximise light instead with a very slow shutter speed like 10 or under. This way you avoid the grain often present in a slightly under exposed image shot at a high ISO.

If you are creating atmosphere, be careful to note the level of light in the room and avoid over exposer as you will lose atmosphere with a brightly lit image. You may also like to use a remote to avoid any camera shake when pressing the shutter. Spot lights may cause issues with over exposure so keep an eye out for highlight warnings in your camera as you shoot. Below are samples of the various areas of the exhibition with many different lighting challenges with projections and spots.

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New Studio Premises

I am in. Hurrah!

So two weeks, a few broken fingernails and 15 litres of paint later my new studio is looking tip top! The new space is situated in Clavering House which many people know as the old Robson Brown premises in Newcastle city centre. I am near Central Station and iconic landmarks like the High Level Bridge and the Castle Keep so it is a beautiful area of town to work.

The studio has a cave-like feel as it’s all underground it’s full of curves, arches and exposed stone. I have painted it fully white for flexible shooting area and have various Coloramas too. It’s perfect for portraiture, commercial shoots, fashion and much more! For any budding photographers in Newcastle, students or professionals without a space, the equipment can be hired by the hour at competitive rates so you just have to bring your camera. Drop me a line at sarah@sarahdeanephotography and ask for more info on hourly hire at my Newcastle photography studio.

The move also marks Sarah Deane Photographic’s 4th birthday which is really exciting! As beautiful as my last premises were in Kingsland Church in Byker I really needed a central location to take my business into it’s 5th year and beyond. I shall be celebrating with an open evening in April (date TBC) and will invite clients, local businesses and friends to come and see the new space with wine, beer and a chance to win a print. More details to follow!

Bellow is a sneak peek….

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Clavering House 72dpi

The Staith House, North Shields

I recently created a new personal record with my North East based pub & bar PR photography for Heineken recently when revisiting the cosy Staith House in North Shields, Newcastle. This was the 4th time I have captured Kimberly, James and John as they have really put this pub on the map with their excellent menu, real ales and live music. The pub had excelled in social networking above others in the Star Pubs portfolio and so I was asked to capture social networking themed shots for the Heineken awards and Staith House PR.

Below are a few of the PR photos and bar interior photography along with the shots Kimberly took of me whilst I captured James updating Facebook. In fact technology is so amazing that Kimberly’s phone pics of me popped on James’ laptop screen whilst I was shooting the Staith House Facebook page!

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Newcastle’s City Tavern up for Heineken Award

This month Heineken awards it’s very best pubs nationally for their best achievements. The City Tavern in Newcastle city centre has been entered for Best Newcomer. Lessee Dave King who has been in the bar and leisure trade for many years had taken retirement but returned to the business to start up Barhound to refurbish and re-open what once was LYH (legendary Yorkshire Heroes).

The ales are varied and they have their own house ale brewed by Caledonian in Edinburgh. The food offering is fantastic with a high ranking certificate from food hygiene standards and the decor is spectacular with views up and down the vault like centre of the building. If you are Newcastle based and doing some Christmas shopping over the next few weeks it’s a perfect quiet stop away from the bustle of shoppers and long shop queues!

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The Big Cheese Making Kit

Big Cheese Making Kit has been created by Ailsa Proverbs and her team offering an amazing product for those who fancy the idea of making cheese at home. It has exploded so fast that originally the kits had instruction manuals with quick phone snaps. With the demand increasing for Christmas from stockists such as Debenhams and Harrods, Ailsa wanted to replace the temporary shots with professional ones. I was commissioned to capture well executed illustrative photos of the key stages in the cheese making process for Halloumi, Goats and Mozzarella. As food and drink photography is one of my specialities I was delighted to get on board!

The day was lots of fun learning about cheese making as I worked and Ailsa’s beautiful new kitchen was a fantastic backdrop for the imagery. For anyone interested in these kits, have a look at thier website as they make a perfect pressie for any cheese lovers!  http://www.bigcheesemakingkit.com 

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